Growth Stack is a leading ERP Software implementation company that specializes in delivering innovative ERP solutions to businesses of all sizes. Our mission is to empower organizations with cutting-edge technology to streamline their operations, boost productivity, and drive growth. We are looking for a dynamic and experienced Marketing Manager to join our team and help us bring our forte to the market.
Job Overview:
As a Marketing Manager at Growth Stack, you will play a pivotal role in developing and executing marketing strategies to promote our software implementation offerings. You will be responsible for creating compelling messaging, understanding customer needs, and collaborating cross-functionally to drive our offerings adoption and revenue growth. This role requires a strategic thinker who can translate technical features into customer benefits and drive the go-to-market strategy.
Key Responsibilities:
- Market Research: Conduct in-depth market research to understand customer needs, industry trends, and competitive landscapes. Use this data to inform product positioning and messaging.
- Good use of Google and Facebook ads to increase brand awareness.
- Product Positioning: Develop clear and persuasive product positioning and messaging that differentiates our ERP software in the market.
- Go-to-Market Strategy: Create and execute go-to-market plans for new product launches and updates, including target audience identification, pricing strategy, and distribution channels.
- Content Creation: Produce high-quality marketing content, including product collateral, case studies, whitepapers, webinars, and blog posts, to educate and engage our target audience.
- Sales Enablement: Collaborate with the sales team to provide them with the tools, training, and resources they need to effectively sell our ERP software solutions.
- Competitive Analysis: Monitor competitor activities and market trends to adapt our strategies and stay ahead in the ERP software industry.
- Customer Engagement: Develop and nurture strong relationships with existing customers, gather feedback, and use it to improve our products and customer experience.
- Metrics and Reporting: Establish KPIs to measure the effectiveness of marketing campaigns and regularly report on progress to the leadership team.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
- Proven experience (2 years) in product marketing for software, preferably in the ERP or business software industry.
- Experience using CRM software (preferably Hubspot)
- Strong understanding of ERP software and business processes.
- Exceptional written and verbal communication skills.
- Creative thinker with the ability to translate technical concepts into compelling customer-facing messaging.
- Strong project management skills and the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing tools and analytics platforms.
- Collaborative team player with the ability to work cross-functionally.
- Results-driven mindset with a focus on achieving measurable outcomes.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and innovative work environment.
- The chance to make a significant impact on our company's success.
- [If you are a motivated and experienced Product Marketing Manager with a passion for technology and a desire to drive the success of our ERP software products, we invite you to apply and join our dynamic team at Growth Stack. Together, we can help businesses transform and thrive in the digital age.
Job Type: Full-time
Salary: ₦150,000.00 - ₦250,000.00 per month
Ability to commute/relocate:
- Abuja: Reliably commute or planning to relocate before starting work (Required)
Education:
- Undergraduate (Required)
Experience:
- Hubspot: 1 year (Preferred)
- Google Ads: 1 year (Preferred)
License/Certification:
- Degree in Marketing or any equivalent (Preferred)
